UMATILLA, Fla., Sept. 1, 2026 /PRNewswire/ -- Driven by a family medical diagnosis and the daily frustrations of youth sports, local father Bobby Stoneking has officially launched Venture Performance Sunscreen. The new mineral-based, dry-texture formula is engineered to serve as critical athletic gear, eliminating the greasy residue and eye-burning chemical runoff associated with traditional sun care products.

The inspiration for the brand originated on the sidelines of youth track meets and soccer games. Stoneking noticed his children resisting traditional sunscreens because the formulas felt slimy and stung their eyes when they would sweat. However, skipping sun protection was not an option. Following his own father's serious melanoma diagnosis, Stoneking understood that consistent UV defense was an absolute necessity for anyone spending extended hours outdoors. Determined to find a comfortable alternative for his family, he decided to create a completely new solution.

What initially began as informal kitchen experiments mixing various ingredients quickly evolved into a dedicated eighteen-month research and development process. Realizing that a safe, commercial-grade product required rigorous professional oversight, Stoneking partnered with an established manufacturer to ensure full compliance with strict Food and Drug Administration guidelines. The final result is an innovative, high-performance mineral sunscreen manufactured entirely in the United States. It provides broad-spectrum UVA and UVB defense with eighty minutes of proven water resistance, without ever relying on harsh chemical filters.

Unlike standard recreational options primarily marketed to casual beachgoers, Venture Performance Sunscreen is tailored for active individuals who demand high functionality from their equipment. The unscented, coral-safe formula absorbs cleanly into the skin, leaving absolutely no distracting white residue. This crucial feature allows competitive athletes and outdoor workers to maintain their intense focus without compromising their long-term skin health or physical performance.

"I couldn't really find anything that was for athletes and health-conscious or environmentally conscious, and that had a dry texture/feel to it that wasn't distracting whenever you were trying to perform," said Bobby Stoneking, Founder of Venture. "I wanted it to be more of a critical gear for your outdoor adventures and not seen as a hindrance."

By addressing a universal problem with a thoughtful, family-driven solution, the growing brand aims to fundamentally change how active individuals approach their daily sun safety routines. Venture Performance Sunscreen is currently available for purchase online through Amazon and the company's official website, as well as locally at Carter's Ace Hardware.

About Venture:

Venture is an American skincare company dedicated to providing high-performance, mineral-based sun protection for athletes, outdoor workers, and active families. Born from a personal mission to make sun safety comfortable and accessible, the brand offers dermatologist-tested, coral-safe formulas designed to withstand rigorous physical activity. Manufactured in the United States under strict quality controls, Venture's broad-spectrum sunscreen delivers reliable eighty-minute water resistance without the use of harsh chemicals, heavy fragrances, or greasy residues. By prioritizing environmental responsibility and premium skin health, Venture empowers individuals to stay outside longer and go confidently. For more information, visit venture-performance.com.

Contact Information

Bobby Stoneking

Founder, Venture Performance Sunscreen

421827@email4pr.com

352-516-2159

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SOURCE Venture Performance Sunscreen